+31 (0)20 2184191
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Jacob Obrechtstraat 69
1071 KJ Amsterdam
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  • Google Search Ads (for bookings)Campaign type: Search
  • Goal: Direct bookings (website conversions)
  • Structure: SKAGs like “hotel Amsterdam”, “boutique hotel Amsterdam”, “stay in Amsterdam”
  • Targeting: Countries with most tourists (Germany, UK, USA, France) - analyse in which countries are the vacations from school and when.
  • Ad copy: Direct booking benefits
  • Extensions: Sitelinks (Rooms, Offers), Callouts (Free Wi-Fi, City Center), Price extensions
  • Google Maps / Local Ads (for walk-ins & visibility)Campaign type: Local campaign
  • Goal: Walk-ins, map visibility, direction requests
  • Setup: Link Google Business Profile
  • Targeting: 10–20 km radius around hotel
  • Assets: Photos of hotel, lobby, rooms
  • CTA: “Book Now”, “Call”, “Get Directions”